Caribbean media, policy, business and lifestyle

Caribbean tourism arrival numbers are up, but analysis of tourism data is still poor

HIGHLIGHT - Visitor arrivals to the Caribbean are again increasing. This is good news, but not the whole story.

Preliminary figures collated by the Caribbean Tourism Organisation (CTO) showed that a total of 26.3 million visitors chose the Caribbean for land based vacations in 2014. This was a 5.2% increase over the 25 million who travelled to the region the year before.

The headline figures however say little about what parts of the industry are prospering, whether it has returned to profitability, or the extent to which Caribbean hoteliers, service providers or the Caribbean economy is benefiting.

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